{"title":"SUPER SALE","description":"","products":[{"product_id":"74ml-unwash-build-up-cleanser","title":"74ml Unwash Build Up Removing Pre Wash Cleanser","description":"\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThis unique non-lather formula attracts and removes daily dirt and surface build-up without stripping hair of natural oils, leaving hair free of frizz, and full of bounce. Safe for colour-treated and other hair processing treatments.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBio Cleansing 75ml \u003c\/strong\u003e\u003cspan\u003e - Use this product before you shampoo, apply to wet hair massaging into the roots first. Work through the hair \u003c\/span\u003efrom root to tip this will remove product build up, excess oil, mineral, limescale and chlorine build up. Leaving your have soft and free of buildup. By removing the build up the goodness withing your shampoo and conditioner will soak into the hail.  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTOP TIP: You must must must rinse all product well out of your hair. The build up you are removing will cling to the product, rinse away thoroughly for best results. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThen Shampoo with your normal shampoo routine and condition, for the ULTIMATE CLEAN HAIR.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY INGREDIENTS\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eCATIONIC CLEANSERS, Act like magnets to remove unwanted dirt and oil without disrupting the cuticle.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eORGANIC EVENING PRIMROSE OIL, Works to nourish the hair and scalp increasing hydration and shine in the hair.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHYDROLYZED KERATIN, Helps strengthen the hair, seals in moisture and nutrients to smooth the hair cuticle, reducing frizz and adding shine. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIngredient\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWater (Aqua), Cetearyl Alcohol, Trimethylsilylamodimethicone, C11-15 Pareth-7, Behentrimonium Methosulfate, C12-15 Pareth-9, Polysorbate-60, Panthenol (ProVitamin B5), Glycerin, Trideceth-12, Cetrimonium Chloride, Fragrance (Parfum), Tetrasodium Glutamate Diacetate, Hippophae Rhamnoides (Seabuckthorn) Fruit Extract, Cannabis Sativa (Hemp) Seed Oil, Borago (Borage\/Starflower) Officinalis Seed Oil, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol,Borage (Organic Starflower) Seed Oil, Oenothera Biennis (ORGANIC Evening Primrose) Oil, Linum Usitatissimum (Linseed) Seed Oil, Hydrolyzed Keratin, Methylchloroisothiazolinone, Methylisothiazolinone, Citric Acid.\u003c\/p\u003e","brand":"Unwash","offers":[{"title":"Default Title","offer_id":50784573096276,"sku":"74mlBCC","price":2.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/5055\/0356\/files\/IMG_4541.jpg?v=1742387302"},{"product_id":"new-amika-perk-up-dry-shampoo","title":"Amika Perk Up Dry Shampoo 64ml","description":"\u003cdiv class=\"athenaProductPage_productDescriptionFull\"\u003e\n\u003cdiv data-component-tracked-viewed=\"\" data-context=\"product accordion\" class=\"athenaProductDescription\" data-component=\"productDescription\" data-string-template-path=\"components\/athenaProductDescriptionList\/athenaProductDescriptionList\" data-always-accordions=\"\"\u003e\n\u003cdiv class=\"athenaProductDescription_contentPropertyList\"\u003e\n\u003cdiv class=\"productDescription_contentPropertyListItem productDescription_contentPropertyListItem_synopsis productDescription_contentPropertyListItem-active\" data-item=\"\"\u003e\n\u003cdiv id=\"product-description-content-lg-2\" class=\"productDescription_contentProperties productDescription_contentProperties_list\" data-item-content=\"\" aria-labelledby=\"product-description-heading-lg-2\"\u003e\n\u003cdiv class=\"productDescription_synopsisContent\"\u003e\n\u003cdiv class=\"athenaProductPageSynopsisContent\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePerk it up! This talc-free dry shampoo absorbs oil, reduces odour, + gives hair a freshly washed look without a trace of white residue, all while restoring 'oomph'.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IT'S SPECIAL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAmika didn't invent dry shampoo, they just perfected it. Amika couldn't find a dry shampoo that actually cleansed our hair + wanted one that not only made hair look clean, but also feel clean too. so, Amika made it.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInvisible - if used correctly, you’ll get that freshly washed look with no white residue, ever. be sure to spray in, wait for the magic to happen + then massage your scalp like you’re actually shampooing.\u003c\/li\u003e\n\u003cli\u003eRice starch - we traded out the standard aluminum starch for rice starch to restore hair’s volume + oomph\u003c\/li\u003e\n\u003cli\u003eA super fine mist - layerable for days + days. no itch, gunk, powdered look or 'dry shampoo head' here\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWHO IT'S FOR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePerk up dry shampoo works on all hair types, from curly to straight, from fine to thick. how much you use + how often you use it may depend on your hair's texture + density. we believe all hair is we.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eWe are unable to Ship Aerosols out of country, UK mainland only lovelies x \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":50784641941844,"sku":"PUP64ML","price":9.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/5055\/0356\/files\/AmikaPerkUpDryShampoo79ml.jpg?v=1742387158"},{"product_id":"new-amika-soulfood-mask-100ml","title":"Amika Soulfood Nourishing Mask 100ml","description":"\u003cdiv class=\"productDescription_contentPropertyHeading productDescription_contentPropertyHeading-tabbed\" data-tab-title=\"details\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv id=\"product-description-content-lg-2\" class=\"productDescription_contentProperties productDescription_contentProperties_list\" data-item-content=\"\" aria-labelledby=\"product-description-heading-lg-2\"\u003e\n\u003cdiv class=\"productDescription_synopsisContent\"\u003e\n\u003cdiv class=\"athenaProductPageSynopsisContent\"\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IT IS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis ultra-luxurious hair mask is rich and creamy but never weighs hair down. It is packed with vitamins and nutrients to condition the hair making it soft, silky, and smoother than ever.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHO IT'S FOR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect for all hair types, especially those in need of deep hydration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY IT'S SPECIAL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLike a cool drink of water for your hair, this mask quenches hair's thirst. The rich, moisturising formula provides superior hydration leaving hair manageable, soft, and shiny for days.\u003c\/p\u003e\n\u003cdiv class=\"productDescription_contentPropertyHeading productDescription_contentPropertyHeading-tabbed\" data-tab-title=\"how to\"\u003eHow to\u003c\/div\u003e\n\u003cdiv id=\"product-description-content-lg-15\" class=\"productDescription_contentProperties productDescription_contentProperties_list\" data-item-content=\"\" aria-labelledby=\"product-description-heading-lg-15\"\u003e\n\u003cdiv class=\"productDescription_synopsisContent\"\u003e\n\u003cdiv class=\"athenaProductPageSynopsisContent\"\u003e\n\u003cul\u003e\n\u003cli\u003eUse either as a weekly treatment or an everyday conditioner after the amika shampoo of your choice (sold separately).\u003c\/li\u003e\n\u003cli\u003eLeave to penetrate for five to seven minutes and rinse.\u003c\/li\u003e\n\u003cli\u003eFor high-porosity hair in need of extra moisture, use this as an everyday conditioner.\u003c\/li\u003e\n\u003cli\u003eFor normal- or low-porosity hair, use as a weekly treatment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eKEY INGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAVOCADO OIL:\u003c\/strong\u003e full of protein, vitamin a, d, e, b6, amino acids, folic acid and minerals that promote moisture and smoothing benefits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePROVITAMIN B5:\u003c\/strong\u003e an essential part of nutrition that can help promote moisture and shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSEA BUCKTHORN:\u003c\/strong\u003e one of the most potent natural ingredients on the planet, this \"superfruit\" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":50784642466132,"sku":"AMIKASOULFOODMASK100ML","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/5055\/0356\/files\/AmikaSoulfoodMask100ml.jpg?v=1731489197"},{"product_id":"perk-up-dry-shampoo","title":"Perk Up - Dry Shampoo 189ml","description":"\u003ch5 data-mce-fragment=\"1\"\u003eUK SHIPPING ONLY - Aerosols cannot be shipped outside of the UK \u003cbr\u003e\n\u003c\/h5\u003e\n\u003ch5 data-mce-fragment=\"1\"\u003eWHAT IT IS\u003c\/h5\u003e\n\u003cp data-mce-fragment=\"1\"\u003espread peace + love with this perk up dry shampoo duo! for a freshly washed look without a trace of white residue,\u003c\/p\u003e\n\u003ch5 data-mce-fragment=\"1\"\u003eWHO IT’S FOR\u003c\/h5\u003e\n\u003cp data-mce-fragment=\"1\"\u003eall hair is welcome!\u003c\/p\u003e\n\u003ch5 data-mce-fragment=\"1\"\u003eWHY IT’S SPECIAL\u003c\/h5\u003e\n\u003cp data-mce-fragment=\"1\"\u003eall you need is peace, love, and perk up dry shampoo! \u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eno white residue: the talc-free formula even leaves dark hair without a trace of white residue.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eabsorbs oil + reduces odor: we ditched the standard aluminum starch for natural rice starch to absorb oil, making it a miracle worker in between wash days.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003erestores volume: brings flat hair back to life + provides a voluminous 'oomph' without feeling gritty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUK Delivery ONLY cannot be shipped outside of the UK\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":50784652984660,"sku":"PERK UP 233ML","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/5055\/0356\/files\/AmikaPerkUp233ml.jpg?v=1731489360"},{"product_id":"starry-eyes-warming-eye-mask","title":"Starry Eyes Warming Eye Mask - Individual","description":"\u003ch3\u003eStarry Eyes is the ultimate fragrance-free self-heating eye mask. 1 Mask\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWherever and whenever you decide to enjoy them, you deserve it because you’re a star. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Starry Eyes mask is your ‘calm in a pouch’ giving you some well earned relaxation time.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eContains 5 self-heating eye masks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStarts warming within 30 seconds\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEar loops provide a secure fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHeat lasts 20 minutes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eFragrance-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cspan\u003eThe warming, relaxing mask will sooth your tired eyes allowing you to lie back, relax, dose, daydream, meditate or just unplug from life!\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe mask itself is made from non woven cotton, each heat cell contains iron powder, vermiculite, activated carbon, salt, and water, all naturally occurring ingredients. 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